Origins

Click On Australia Pty Ltd (ABN 22 082 252 355) (Click On) was established in 1998 to assist Australian companies with 'offline/online' marketing integration.

The founders have extensive global experience in marketing and advertising and, due to international assignments, have gained extensive knowledge on what does and doesn't work with online marketing.

Purpose

Rather than the typical business directory type service, Click On has established a ‘brands’ directory and is using the direct marketing power of generic URLs to ‘link interested users with relevant brands’.  Brands pay an annual advertising fee to be displayed.

As Click On manages the relevance of brands to be displayed under various generic URLs, content is ‘edited & relevant’, a far cry from other online directory services.

Users also have easy access, via ‘free’ links, to other popular services offered by specialist third party websites.  Sadly, the range of specialist websites is limited by available webpage space.

This approach provides,

1. Advertisers with a competitive online advantage by guaranteeing consistent brand exposure under relevant generic URLs.
2. Users with ‘genuine’ search results by ensuring that brands displayed are relevant to the generic URL or topic of interest.
3. Users have ease of navigation to move between the various generic URLs managed by Click On and popular URls managed by others.

Our website format

We’ve adopted a standard format across all 1,300+ generic URLs to ensure user comfort and convenience.

Click On is purely offering a brand directory service with displayed advertising content drawn from the advertiser’s corporate server/website to ensure ‘real time’ information.

To the extent that users are enticed to further interact with various brands is between the users and the advertisers.

Our only requirement of advertisers is that users can’t be prevented from returning to the originating generic URL.

For more information, contact Click On.

The Board

Click On's board is led by founder Kerry Henry.  Kerry has held global executive roles in financial services and strategic marketing and is a director of several Australian and international companies involved in communications, internet, financial services and media.  Kerry has an MBA Strategic Marketing and is a guest lecturer, conference presenter and international consultant on marketing, consumer behaviour and marketing related topics.

Gary Rice, in his previous roles as CEO of the 7,9 & 10 Television Networks and Australia's leading radio network, is highly regarded in the media and advertising sectors.

Steve Cummins is founder and President, Linqk Corporation Limited, a global communications company, mainly specialising in Voice over Internet Protocol (‘VoIP’).  Steve is legally qualified with extensive international experience with several multinational corporations, culminating as General Counsel for the European Pepsico and Kentucky Fried Chicken franchise networks.